Checkout My Blogs

Image


Mastering the Hiring Process - A 10 Step Guide to Attracting Top Talent

As fence contractors, installers, and business owners, we know the importance of a strong, reliable team. However, finding suitable workers can be a challenge. I know something about that- my company went through 109 staff in 4 years because we took anybody in without too much of a process. This episode will walk you through a 10-step process to ensure you attract and hire the best talent for your business and also retain them without leaving any doubt in your mind as to who is a good fit & who is not a good fit for your company.

8 Steps

8 Steps to Finding Fencing Leads on Facebook or Your Socials

August 22, 20244 min read

"8 Steps to Finding Fencing leads on Facebook or your Socials"

If you're running a fencing construction company and you're looking to jazz up your Facebook presence to snag some more attention (and leads), here's a laid-back yet savvy guide to get your brand out there:


1 Kick Off with a Solid Page

- Give It Some Face: Make sure your Facebook Page has got the goods—profile pic with your logo, a cover photo that screams "top-notch fencing," and an "About" section that's as clear as a freshly polished fence post.

- Keep It Real: Get that blue checkmark of verification to show you're the real deal.

- Make It Snappy: Customize your page with tabs that are straight to the point, like a big ol' "Contact Us" button that's just begging to be clicked.

2 Content Is King... and Queen

- Mix It Up: Throw in a cocktail of posts. Before-and-after shots of your best fencing work, quick tips on fence maintenance, and maybe even a funny meme or two about fences (trust me, they exist).

- Be the Helpful Neighbor: Share content that helps out your community, like how to choose the right fence for their pup or what the latest trends in privacy screens are.

- Consistent, But Not Spammy: Keep the posts rolling regularly, but don't overdo it. Nobody likes their feed to be as crowded as a rush-hour subway.

3 Talk the Talk

- Chat It Up: If someone drops a comment, hit them back with a reply quicker than a nail gun. It shows you're listening.

- Build a Fence Fam: Get a group going or stir up some conversation on your page. It's like a backyard BBQ but online, and everyone's invited.

- Props for Props Given: Encourage happy customers to share their fence masterpieces. It's like showing off a trophy, and you made it happen.

4 Ads That Don't Feel Like Ads

- Get Specific: Use Facebook Ads to get in front of the folks who need fences. Target homeowners, dog owners, or people who've been googling "how to stop neighbors from peeking."

- Reminder Ads: Got someone who checked out your site but didn't bite? Retargeting ads are like a gentle nudge with an elbow, not a poke.

- Make 'Em Shine: Craft ads that look good and feel personal. They should be as inviting as an open gate.

5 Keep Your Eye on the Prize

- Deep Dive into Data: Peek at those Facebook Insights like you're Sherlock Holmes. What's working, what's not, and who's loving your stuff?

- Test the Waters: Mix things up with your posts and ads. Try out different images or posting times. It's like finding the perfect spot to sink that fence post.

6 Play by the Rules

- Mind Your Manners: Stick to the Facebook rule book. You want to be the cool company, not the one in the principal's office.

- Keep Ads Friendly: Make sure your ads wouldn't make your grandma blush. Facebook's got a no-nonsense policy on what flies and what doesn't.

7 Reviews and Check-Ins for the Win

- Good Word Spreads Fast: Happy customer? Ask them to leave a review or check in when they swing by. It's like a high-five for your business.

8 Buddy Up

- Tag-Team: Link up with local businesses or influencers that dig your vibe. It's like showing up at a party with the cool crowd.

- Spread the Love: Got other social accounts or a newsletter? Give your Facebook page a shout-out.

By sticking to this chill plan, you'll not only boost your brand's presence on Facebook but also start pulling in leads like a magnet. And hey, it's fencing—we're all about strong boundaries, but when it comes to customer relationships, it's all about opening the gate!


Here is a good example of how to get some Leads 

Transform your property with a bespoke fencing solution that not only enhances security but also elevates its aesthetic appeal. Our fencing construction company specializes in delivering top-quality, durable, and stylish fences tailored to meet your unique needs and preferences. Utilising the 8 best practices for setting up an effective Facebook Business page, we're here to connect with you, understand your requirements, and offer you a seamless service from consultation to installation.


Why Choose Us?

- Expertise: With years of experience in the fencing industry, our skilled team ensures precision in every project.

- Customisation: We provide custom solutions that fit your specific requirements and complement your property’s style.

- Quality Materials: Only the best materials are used, guaranteeing longevity and durability against weather conditions.

- Customer Satisfaction: Your satisfaction is our priority. We strive to exceed expectations through exceptional service.

🌟 Exclusive Offer 🌟For our Facebook community, we’re offering a FREE consultation and site assessment for your next fencing project. Plus, get a special discount when you mention this ad!

Click to book your free consultation today! Let’s make your property safe, private, and aesthetically pleasing together..

It can be as easy as this process- You just need to be a bit creative and think outside the box. 

If you feel you may need some help or maybe you’re interested in hearing about how i turned a backyard fencing business into a 6 figure  enterprise with awesome Profits 

You can reach me here.Message Me

blog author image

Simon Davis

Meet Simon Davis, the veteran entrepreneur behind Fencer, a thriving business with 30 years in the industry. As the insightful voice of "Fence Mastery: Insights from Three Decades," Simon blends decades of expertise with a knack for innovation. His blog offers practical tips for fellow fencer, homeowners and businesses alike, fueled by a passion for quality craftsmanship and entrepreneurial success. Whether you're enhancing security or defining your space, Simon's blog is your go-to for expert advice and inspiration.

Back to Blog

Copyright 2023 - All Rights Reserved