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Mastering the Hiring Process - A 10 Step Guide to Attracting Top Talent
As fence contractors, installers, and business owners, we know the importance of a strong, reliable team. However, finding suitable workers can be a challenge. I know something about that- my company went through 109 staff in 4 years because we took anybody in without too much of a process. This episode will walk you through a 10-step process to ensure you attract and hire the best talent for your business and also retain them without leaving any doubt in your mind as to who is a good fit & who is not a good fit for your company.
Top 10 Pain Points of a Fencing Business
"Success in the fencing business comes from not just recognizing the challenges, but turning them into opportunities for growth and innovation."
Top 10 Pain Points of a Fencing Business
Competition: The fencing industry is a very competitive industry, with many businesses vying for customers. This can make it difficult to stand out from the crowd and win new business.
Customer acquisition costs: The cost of acquiring new customers can be high, especially if you're using traditional marketing methods like advertising and cold calling.
Pricing: It can be difficult to price your services competitively while still making a profit.
Labor: Finding and keeping qualified workers can be a challenge, especially in certain areas.
Materials: The cost of materials can fluctuate, which can impact your bottom line.
Weather: Bad weather can delay or cancel projects, which can lead to lost revenue.
Permits and regulations: The permitting process can be complex and time-consuming, and the regulations governing fencing can vary from state to state.
Insurance: The cost of insurance can be high, especially if you're working with hazardous materials.
Liability: The risk of lawsuits is always present in the construction industry, and fencing businesses are no exception.
Taxes: The tax laws governing the construction industry can be complex and ever-changing.
These are just a few of the pain points that fencing business owners face. By being aware of these challenges, you can develop strategies to overcome them and build a successful business.
Build relationships: Use social media to build relationships with potential customers and other businesses in the industry. This will help you stay top-of-mind when people are looking for fencing services.
By following these tips, you can use social media to raise awareness of the pain points that fencing business owners face, and position yourself as a trusted resource for information and solutions.
Be upfront - don't hide the fact that there are challenges involved in owning a fencing business. Instead, be transparent about the issues you face and how you're tackling them.
Share your expertise - flex those skills and show off your knowledge of fencing construction. Build your reputation as an industry leader, and people will flock to you when they need fencing services.
Offer solutions - don't just kvetch about pain points, be the solution! Share tips about finding qualified workers, nabbing the best prices on materials, and staying up-to-date with regulations.
Build relationships - social media is built on relationships, so make sure you're fostering them with potential customers and other businesses in the industry.
