Episode 43 : Why Every Fencing Business Needs an Email List: Building Relationships and Securing Your Future

Ever been so overwhelmed with work that you forget why you started? In this episode, I pull back the curtain on the mental rollercoaster that comes with growing a fencing business. From overcommitting to facing burnout, I talk honestly about the emotional toll and how I found clarity on the other side.

If you've ever felt stuck in the hustle, unsure whether to grow or scale back, this one’s for you. I share how a personal health scare led to some big shifts — and what I’ve learned about saying no, focusing on the right clients, and building a business that works for your life (not the other way around).

What you'll learn in this episode
Why growth isn't always the goal — and how to build a business that suits you:

• How pushing too hard can lead to burnout and bad decisions
  

• The importance of clarity, delegation, and mindset over hustle
  

• Why letting go of the wrong clients opens space for the right ones
  

• The mindset shift from "doing it all" to trusting a solid team
  

Timeline summary

[00:00] - The rush of growth… and where it started to fall apart
[01:22] - Health scare that changed everything
[03:16] - When success doesn’t feel successful
[04:35] - The “growth at all costs” trap
[05:42] - Trying to hire out of a hole — and why that backfires
[07:05] - Scaling vs. simplifying: the real question
[08:18] - Saying no to the wrong jobs and clients
[10:05] - Putting your own health and family first
[11:14] - Why clarity and confidence beat chaos every time
[12:40] - Building a business that works for your life
[14:10] - Wrapping up: a new season of doing business your way

Links & resources
No external links mentioned in this episode.

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