Episode 44: Busted! Myths About Running a Fence Business

April 05, 2025•2 min read

Ever heard the phrase “It’s just fencing”? In this episode, I’m setting the record straight once and for all. Running a fencing business is not about banging in posts and swinging a hammer — it's about leadership, business acumen and navigating real-world challenges most people never see.

I dive into the four biggest myths I hear all the time and call BS on each of them. From battling delays on chaotic building sites to pricing wars and finding good staff, this one’s all about reclaiming the pride and professionalism in our trade. If you’ve ever felt overlooked or undervalued in this industry, this episode is for you.

What you'll learn in this episode

How to bust the myths and run a proper fencing business:

Fencing isn’t just manual labour — it requires precision, planning, and problem-solving across varied terrain and materials.
Being a great fencer doesn’t mean you’re running a great business — quoting, cash flow, marketing and leadership matter.
Competing on price is a race to the bottom — your reputation, quality and trust are what really win jobs.
Hiring’s not impossible — a solid process and good culture can attract and keep great people.

Timeline summary

[00:55] - “It’s just fencing” — the myth that started it all
[02:30] - Why fences and landscapers always cop it at the end of a build
[04:45] - Fencing is a skilled trade — not just labour
[07:15] - The mountain job: why problem-solving matters more than tools
[09:30] - Myth 2: swinging a hammer doesn't mean you can run a business
[12:04] - “Cheap wins” is a myth — value and positioning are what count
[14:20] - The fly-by-nighters and what they leave behind
[16:40] - Pricing right gives you headspace and better decision-making
[18:10] - Myth 4: good workers can be found if you build the right culture

Links & resources

No external links mentioned in this episode

Enjoyed the episode? Do us a favour — rate, follow, share and leave a review. It helps more fencers like you hear what really goes on behind the scenes. Cheers!

Simon Davis

Meet Simon Davis, the veteran entrepreneur behind Fencer, a thriving business with 30 years in the industry. As the insightful voice of "Fence Mastery: Insights from Three Decades," Simon blends decades of expertise with a knack for innovation. His blog offers practical tips for fellow fencer, homeowners and businesses alike, fueled by a passion for quality craftsmanship and entrepreneurial success. Whether you're enhancing security or defining your space, Simon's blog is your go-to for expert advice and inspiration.

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