Episode 41 : Raising Prices Mindset?

In this raw and real episode, Simon tackles one of the biggest mindset roadblocks fence builders face: raising your prices without losing the job. Drawing from over 30 years in the trenches, Simon shares personal stories, tough lessons, and powerful mindset shifts that helped him break out of the "race to the bottom" pricing trap.

This is your permission slip to start charging what you're worth and build a sustainable, profitable fencing business—without burning out.

What You'll Learn:

• Why competing on price leads to burnout, poor margins, and instability

• The hidden cost of price wars (and who actually wins)

• How collaboration beats competition—and opens doors for growth

• Real talk: emotional baggage and the fear behind price resistance

• How to educate clients so they understand and see your value

• Tips on specializing, creating a niche, and becoming the go-to expert

• Why mindset matters more than method when it comes to raising prices

• A real-life story of losing a job because value wasn’t clearly communicated

• The power of building a brand known for quality over discounting

Quotes to Remember:

“If you’re fighting for scraps, your business will go out the back door.”
“Raising your prices is not about ripping people off—it’s about delivering value they’re happy to pay for.”
“The growth happens when you get uncomfortable.”
“You don’t want to build a business that pays you a wage. You want freedom.”

Take Action:

✅ Ask yourself: What value do I bring that my competitors don’t?
✅ Start with a small price increase—and back it with a value-driven explanation
✅ Consider collaboration over competition—reach out to a local contractor today
✅ Educate your clients at every opportunity (emails, site visits, proposals)
✅ Reflect on your money mindset: What stories are you telling yourself about price and worth?

🔗 Resources & Mentions:

• The Profitable Fencer Coaching

• Free Resource: Price Raise Script & Client Education Guide – Download Here

• Want help raising your prices with confidence? Book a 1:1 Call with Simon

👷‍♂️ Connect with Simon

Instagram: @theprofitablefencer
YouTube: The Profitable Fencer Channel
Website: www.theprofitablefencer.com