He's Been Where You Are Right Now
Simon Davis has spent over 30+ years in the fencing industry — on the tools, in the office, and now coaching fence builders across Australia and New Zealand to build businesses that actually work for them.
From the Ground Up
Simon Davis didn't learn business coaching in a classroom. He learned it on a job site — hauling posts, running a crew, quoting jobs by gut feel and figuring out the hard way why the numbers never seemed to add up at the end of the month.
Over 30 years, Simon built his own multi-division fencing company from scratch. He worked through every problem a fence builder faces, pricing that doesn't cover costs, staff who don't show up, quoting time-wasters, cashflow that disappears between invoices and payroll. He didn't just survive these challenges, he built systems that solved them.
When he realised other fence builders were hitting the exact same walls, he started The Profitable Fencer — a coaching platform built specifically for the fencing industry, by someone who's lived every part of it.
"I didn't want to be another business coach who'd never held a post driver. Everything I teach, I learned on real jobs with real money on the line."
How Simon Got Here
On the Tools
Started as a fence installer — learning the trade from the ground up. Long days, physical work, and the beginning of understanding what it really takes to deliver quality fencing work on time and on budget.
Built the Business
Grew his own fencing company into a multi-division operation. Learned pricing, sales, team management and business systems the hard way — through costly mistakes and hard-won wins that no textbook could teach.
Coaching Others
Founded The Profitable Fencer to pass on 30 years of real-world knowledge. Now helping fence builders across Australia and New Zealand build businesses that give them profit, freedom and peace of mind.
No Theory. Just What Actually Works.
Simon's advice comes from three decades of doing — not reading about it.
30+ Years in the Industry
Simon has worked in fencing longer than most coaches have been in business. He knows the industry's rhythms, its margin pressures, seasonal swings and crew challenges firsthand.
Built From the Tools Up
He hasn't just studied business — he's physically built fences, quoted jobs, hired crew, managed cashflow and dealt with clients who don't pay. His coaching is grounded in that reality.
Australia & NZ Focused
Built specifically for AU/NZ fence builders — local market conditions, local pricing pressures, local supplier relationships. No generic global advice that doesn't apply here.
Real Numbers, Real Results
Simon teaches using actual numbers from real fence businesses — not hypotheticals. His students raise rates, win more work, reduce owner hours and build businesses they're proud of.
It's A Fencer's Life
Lessons From The Trenches
47 episodes of no-fluff, practical business advice from someone who's spent 30 years in the fencing industry. Free on Spotify and Apple Podcasts.
Book Your Free Discovery Call
15 minutes. No sales pitch. Just an honest conversation about where your business is, where you want it to go, and whether Simon is the right person to help you get there.